rebranding for a toy company
creative rebranding
Conceptual design for the rebranding of a toy company. The project started with an outdated brand that wanted to give a 180-degree turn to its image. Its target audience was an adult public with nostalgia for retro games, puzzles and digital toys.
In this project I developed two different logos for the client to decide: one based on retro games and the other on board games. The logo design in this project has resulted in a vibrant and powerful brand image, with vivid and pure colours and a changing logo for different uses.
This project was developed within an educational environment (training plan).
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