rebranding for a toy company

creative rebranding

Year:
2023
Category:
Rebranding
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Conceptual design for the rebranding of a toy company. The project started with an outdated brand that wanted to give a 180-degree turn to its image. Its target audience was an adult public with nostalgia for retro games, puzzles and digital toys.

In this project I developed two different logos for the client to decide: one based on retro games and the other on board games. The logo design in this project has resulted in a vibrant and powerful brand image, with vivid and pure colours and a changing logo for different uses.

This project was developed within an educational environment (training plan).